When someone visits this blog on a mobile device, they see something much different than they see on a desktop computer. The site shrinks to fit the smaller screen. The menus appear as a simple dropdown list, rather than spreading across the screen. And the fonts are larger and more legible on the small screen. This blog is mobile friendly.

“Why bother?” you ask. Here’s why:

“Sixty-seven percent of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service. And 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.”

The source: None other than google which released these findings last week after surveying 1,088 US adult smartphone Internet users in July 2012.

The bottom line: If your site is not mobile-friendly, you will lose business. More and more people are surfing on mobile devices. When they visit your site, what will they see.

The good news: It’s easier than you might think to mobilize your web site. Many content management systems have plugins that automated the creation of mobile-friendly content. We use the WordPress content management system, and the theme we use for the blog automatically creates the mobile-friendly version.

I explain your options for mobilizing your site in more detail in a guest post I wrote for the Daily Egg blog.

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