Here’s one of the best articles I’ve read in months about email marketing.

So many business people claim that email’s impact has declined, but this article puts that notion to rest. Among other nuggets in the article:

  • 95 percent of people check their emails daily
  • 7 in 10 email recipients use a discount offered in a promotional email within a week
  • Every dollar spent on email marketing returns an average of $44.25
  • The average open rate in 2013 was 29 percent, up from 26 percent in 2012

I know I check my email every day. Don’t you? So do 95 percent of internet users out there.

I know, the naysayers counter that just because people view their email doesn’t mean they respond to commercial email. I say read the other three items on the list above.

As the article says, “The question isn’t whether or not you should focus on email marketing (because, duh, you should), but how to write the most effective email marketing campaigns.” There are many posts on this blog that help you improve your campaigns. But don’t just rely on us. This article has tons of great advice.

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