At MarketVolt, we often get asked about improving subject lines. Can a subject line increase my open rate? The answer is yes, and the next question is how?
Our friends at Geile/Leon marketing agency — who also happen to be our clients — have written a great blog post: Optimize Your Subject Lines for Email Success.
Just like fashion, food, and all other fads, email has trends too. Geile/Leon reminds us to keep subject lines short and sweet because many people quickly check email on their smart phones or tablets. That doesn’t leave room to see or read a long subject line. Tell readers exactly what will be in the email body, in just a few words.
For more subject line tips, check out the post on Geile/Leon’s site.
And, as always, you can download MarketVolt’s 10 Secrets to Write Subject Lines that Sell by clicking here.
p.s. We love Geile/Leon’s logo!