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Should You Include Animated GIFs in Your Email?

Check out this beautiful airplane — part of the fleet available from Aero Charter, a premium private jet charter service. We created this slide show for one of Aero’s email newsletters by combining three images into one, using a format called animated GIF.

We used to avoid animated GIFs in email because several email clients would not display them properly. But now virtually all email clients will display them. So we’ve reopened the question: Should you include animated GIFs in your emails?

The fine folks at EmailDesignReview.com answer, “Yes,” in a great article on the subject. We agree.

Here are three key points from the article:

  1. Animations reduce scrolling. If you have a lot of pictures you wish to display, animation is a great way to present them in a smaller space.
  2. Animations are eye-catching. They offer something unseen in most emails.
  3. Don’t overdo it. Too much animation can be distracting and irritating.

We include animated GIFs in each monthly newsletter we create for Aero Charter. We feature a plane from the charter fleet and display interior and exterior shots in one animation.

Creating animated GIFs is simple. Image editors like Photoshop allow you to save layered images as animated GIFs. Or you can use a free online tool — such as Gifmaker.me. Just upload each frame as an individual image, designate the frame speed, and click save. Download the animated GIF to your computer and add it to your email as you would any other image.

The EmailDesignReview article has several great examples.

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