During the holiday season, I visit a lot of web sites to monitor the latest marketing trends, gather design ideas, and generally keep track of who’s doing what. I visited J.Crew’s web site recently and was greeted by the following in a popup window…
That’s an excellent signup form. Here’s what I like about it:
- It’s eye-catching. Whether presented as a popup window or a static element on the page, the form calls out to visitors. “YOU FIRST” draws you in.
- The form clearly and concisely describes a core benefit of joining the list: “…get our latest style news before everybody else.” J.Crew understands that exclusive email content encourages people to join the list and keeps them opening your emails.
- The form is short. The more info you request, the fewer people will join. J.Crew gets this.