We just read a great article that offers tips for creating an effective email signature. Signatures are the blocks of content at the bottom of your one-to-one emails — not your marketing emails. In a previous blog post, we noted:
“You may have (a signature) that lists your name and basic contact information, but you most likely don’t see it as a marketing opportunity. You should think of your email signature as an opportunity to promote your business and capture leads.”
The smart marketers at HubSpot have shared nine tips to perfect your email signature with real examples. Among our favorites:
- Include a call-to-action and update it frequently. MarketVolt employees use their signatures to invite readers to upcoming webinars or to promote free content.
- Make links trackable. We continue to focus on email signatures because we know, from tracking, that they work.
- Include social media links. That’s a no-brainer.
In case you’re thinking, “Why bother?” with email signatures, consider this nugget that opens the HubSpot post:
“The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day.”
Sure, many of the people you email are already your customers and many others are not prospects. But you have one-to-one communications with many prospects who will get to know you better and might move through the sales funnel more quickly if you share the right links and calls to action in your signature.