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Posts by Tom Ruwitch

Five-Star List Building by a Burger Restaurant

A listbuiliding technique was implemented at a delicious burger restaurant in Clayton, Mo. Here's a pictures of a burger with juicy meat and lots of sauce.

Regular email newsletters are a great way for restaurants and other hang-out destinations to drive repeat business. That’s why we encourage our restaurant clients to devise creative ways to build their email lists. The more people you add to your list, the more repeat business you can drive. Five Star Burgers introduced a great list-building tactic at…

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Do Your Ads Belong in a Toilet?

An image of a urinal in a e marketing office in St. Louis

I stumbled across this question on an online marketing forum recently: “Anyone tried public toilet advertising? What was the output?” Eleven people responded. Half offered good “output” jokes. Example: “(The output was) piss poor.” Others offered serious, earnest responses… “We did public toilet advertising … and it was amazingly successful.” “Personally I think it is…

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Video Quick-Tip: Ditch the Tricks When Sending Email

A businessman pulls a playing card from his sleeve

Here’s a video quick-tip from MarketVolt President Tom Ruwitch… So here’s a key tip for email marketing. Ditch the tricks. I got an email recently from somebody. The subject line was “re: regarding our conversation.” I wasn’t sure if I knew the guy, I didn’t recognize the name, but I saw that subject line and…

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What You Can Learn From Nigerian Scam Artists

An email marketing graphic showing leads, prospects, and customers.

I got an email a while back from a “friend” who wrote: “Hope you are doing well? It takes me great pain to write this email to you and I feel so devastated. My family and I had a trip visiting Manila,(Philippines) unannounced some days back for a short vacation, unfortunately we were robbed at…

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Marketing Lessons from a Criminal Moron

A shameful email scammer gets handcuffed by a policeman

Way back when, before email and the internet, I was a newspaper reporter working in Belleville, IL. My fellow reporters and I used to pass time reading the arrest logs to hunt for juicy stories. Here’s one of my favorites: A checkout clerk at a local department store was arrested for theft after a customer…

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Shameful Email Marketing Tactics that You Should Avoid

Shame comes from poor email marketing technique

What’s the worst email marketing advice you’ve ever received? I saw that question on an online forum and spent a few entertaining minutes touring this email marketing hall of shame. Sadly, every exhibit in the hall exposed tactics that many marketers continue to employ — to their detriment. If you want to master email marketing,…

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Focus on Strengthening Your Copy to Improve Marketing Results

An typewriter writing out copywriting – an imperative feature of email marketing campaigns.

Would you rather have an plain-looking website with great copy or a beautiful website with lousy copy? I’ll take the plain website every time. Why? Because I know of countless plain websites that drive action and convert sales at spectacular rates. But if the copy is weak, your website and other marketing content will fail…

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