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Posts by Tom Ruwitch

Old-School Marketing Metrics Make Sense for 21st-Century Campaigns

I heard some great marketing advice recently from cold-calling expert John Eyres. Many online marketers might consider telemarketing “old-school” and question what someone like John could teach them. Believe me, we still can learn a lot from old-school marketers, and we still can generate a lot of business using old-school marketing channels like the telephone.…

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Personalize Your Emails To Improve Response Rates

If you want to improve email opens, click rates and overall campaign performance, I have one word for you: personalize. According to a 2015 study by Experian Marketing Services, personalized emails – in which the sender merges the recipient’s first name in the subject line – boosted open rates by up to 40 percent. Transaction…

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Technology Can Automate Follow-ups

Trade show follow-up used to be a nightmare for my company’s sales people until we automated the process with technology. Now we re-connect within minutes with the people we meet at our booth. We impress them with our diligence and attention. We sell more as a result. We do it all with less time and…

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Read Your Out-of-Office Replies

Every time I send a bulk email, I receive a pile of out-of-office replies. When I first began managing email campaigns 15 years ago, I would ignore those automated replies. I thought it was kind of a pain to go through those replies. “Why bother?” I thought. Wow, what a mistake! Sure, many of those emails simply…

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Work the System to Create Case Studies

I have a few business books that I re-read often to refresh my knowledge and reinforce my commitment to their concepts. “Work the System” by Sam Carpenter is one of those books. I don’t want to spend a lot of time describing the book. You can read the synopsis or grab a free copy to…

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Simple Planning Can Cure Writer’s Block

You’ve committed to an email marketing program for your business. You’ve promised subscribers you’ll deliver emails regularly. You sit at your desk a day or two before the planned delivery date, put your fingers on the keyboard and then … nothing. Crickets chirping. A cursor blinking on a blank page. You have no idea what…

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Tips On Improving Landing Page Conversions

A good landing page can mean the difference between acquiring a new lead/customer or not. That’s why we’re always looking for good tips on how to improve landing page conversions. The marketers at Quicksprout recently shared 10 landing page tips that we think are right on. We advise that you make your marketing customer-centric. Frame…

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