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Posts by Tom Ruwitch

Tips On Improving Landing Page Conversions

A good landing page can mean the difference between acquiring a new lead/customer or not. That’s why we’re always looking for good tips on how to improve landing page conversions. The marketers at Quicksprout recently shared 10 landing page tips that we think are right on. We advise that you make your marketing customer-centric. Frame…

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Smart Marketers Ditch Their Tricks

I recently received an email from a person whose name I didn’t recognize. The subject line read, “re: Our Conversation.” That made me wonder, “Did I have a conversation with this guy?” Maybe I was having a “senior moment” and forgetting some conversation at a networking event. They say “50 is the new 30,” but…

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Tips for Creating An Effective Email Signature

Establishing a solid email signature can impact email marketing campaigns and benefit internet marketing techniques

We just read a great article that offers tips for creating an effective email signature. Signatures are the blocks of content at the bottom of your one-to-one emails — not your marketing emails. In a previous blog post, we noted: “You may have (a signature) that lists your name and basic contact information, but you…

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Plan Ahead by Asking "Now What?"

You create a great-looking email, craft a compelling subject line and achieve a 20 percent open rate. Now what? You invest time and energy posting interesting and entertaining items on Facebook. Hundreds of people like your post. Now what? You spend a chunk of change on search engine marketing and drive a flood of traffic…

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Conduct Spring Cleaning to Avoid the Spam Filter Torture Chamber

Many spam filter companies torture marketers who are not guilty. When we legitimate marketers object to their shady tactics, the companies question our values and our commitment to a spam-free world.   I know ”torture” is a loaded word. I don’t mean to suggest that these companies literally subject marketers to physical pain. But the…

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MarketVolt Completes Transition

CEO Peter Shinkle announced today that MarketVolt has successfully completed its transition phase following its spin-out as an independent company. Established as a division of Foundry Software Development Company, MarketVolt spun out in March 2013 after receiving capital investment from a team led by Shinkle. Shinkle has served since then as MarketVolt’s CEO, overseeing the…

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Courting Tips for Email Marketers

I read lots of blog posts and articles about email marketing. This one is among the best I’ve read in months. The folks at Email on Acid nail it with the post entitled How to Lose an Email Subscriber in 10 Days.  The post likens email marketing — and marketing in general — to a courting process. And…

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Only An Annoying Email will Annoy A Subscriber

How often should you send marketing emails? I hear this question often from small business people, most of whom say they’re worried about annoying subscribers with too many emails.   My answer: You will annoy your subscribers only if you send annoying emails. If you send emails that are boring, irrelevant, overly pitchy or misleading, subscribers will turn off,…

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MarketVolt and PowerSchool Join Forces to Help Schools Engage Parents and Families

Partnership optimizes schools’ ability to send personalized emails to families ST. LOUIS, Mo. – Feb. 5, 2016 – MarketVolt, an email service provider offering unique solutions for schools, and PowerSchool Group LLC (“PowerSchool”), the #1 leading provider of student information systems and services in K-12 education, joined forces to offer an integrated communications solution automating…

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