Skip to content
Support: 314-529-1435 | Sales: 314-529-1434

Blogging

Renovated Memorial Reminds Us Why We Never Forget

Congratulations to MarketVolt client the Missouri History Museum which oversaw the renovation of the St. Louis Soldiers Memorial and Military Museum. Last weekend, the Memorial re-opened with new exhibits. The Missouri History museum spent years updating the Memorial into a state-of-the-art facility that will educate visitors for years to come. MarketVolt’s Director Of Client Care,…

Read More

Marketing Lessons from a Criminal Moron

A shameful email scammer gets handcuffed by a policeman

Way back when, before email and the internet, I was a newspaper reporter working in Belleville, IL. My fellow reporters and I used to pass time reading the arrest logs to hunt for juicy stories. Here’s one of my favorites: A checkout clerk at a local department store was arrested for theft after a customer…

Read More

Focus on Strengthening Your Copy to Improve Marketing Results

An typewriter writing out copywriting – an imperative feature of email marketing campaigns.

Would you rather have an plain-looking website with great copy or a beautiful website with lousy copy? I’ll take the plain website every time. Why? Because I know of countless plain websites that drive action and convert sales at spectacular rates. But if the copy is weak, your website and other marketing content will fail…

Read More

Why Your Emails Fail When You Lead with Product

The word "why" is revealed on a sheet of paper.

This is a tale of two emails — one good and one bad. I’ll start with the bad one from a company I’ll call “Acme” (no need to reveal the culprit). I received an email with the subject line “Acme + Google Analytics/AdWords.” My first question: Why would I want to open this email? I…

Read More

Marketing is a Three-Legged Stool

The three legged stool, or the perfect metaphor for a marketing plan

Every few weeks, my wife grabs the remote, points it at the television, presses various buttons and then, after failing to achieve the desired outcome, declares, “This thing doesn’t work.” Of course the thing does work, but she was pressing the wrong buttons. Small business marketers are often like my wife — blaming this thing…

Read More

Work the System to Create Case Studies

I have a few business books that I re-read often to refresh my knowledge and reinforce my commitment to their concepts. “Work the System” by Sam Carpenter is one of those books. I don’t want to spend a lot of time describing the book. You can read the synopsis or grab a free copy to…

Read More

Simple Planning Can Cure Writer’s Block

You’ve committed to an email marketing program for your business. You’ve promised subscribers you’ll deliver emails regularly. You sit at your desk a day or two before the planned delivery date, put your fingers on the keyboard and then … nothing. Crickets chirping. A cursor blinking on a blank page. You have no idea what…

Read More

Courting Tips for Email Marketers

I read lots of blog posts and articles about email marketing. This one is among the best I’ve read in months. The folks at Email on Acid nail it with the post entitled How to Lose an Email Subscriber in 10 Days.  The post likens email marketing — and marketing in general — to a courting process. And…

Read More

Avoid this Yuuuuuuuuge Mistake that Jeb Made

Guess where you land if you go enter JebBush.com in your web browser? Note: When this post was published in February 2016, jebbush.com redirected to DonaldJTrump.com. Since then, the redirect has been removed.  Oops. That’s not good for Jeb and his followers. The Trump campaign doesn’t own or control the domain, according to the The Washington…

Read More
Scroll To Top