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Seasonal Transitions Inspire Good Content Marketers

An example email newsletter from a business in St Louis

I love this time of year in St. Louis. As we transition from summer to fall, we have warm, clear days and crisp, cool nights. Pennant races unfold. The promise of a new school year blossoms. The joy of the holiday season beckons. As a marketing professional, I also love this time of year because…

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Why Seth Godin Loves Email Marketing

When Seth Godin speaks, I listen. That’s why I was so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, the internet marketing guru said, “I think showing up in a trusted way, regularly is priceless.” Godin said this when asked why…

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Looking for a Good Idea? Swipe One!

Mark Twain once wrote, “There is no such thing as a new idea.” I agree. That’s why I spend so much time swiping others’ good ideas. Before you call the authorities, let me explain. When I see an email I like, I save it to my swipe file. Every marketer should have a swipe file — a…

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A Great Example of Myth-Busting, Personalized Curated Content

We were really impressed with this email we received from MarketVolt client Les Landes. We often encourage you to curate content — reference others’ works to make important points — rather than creating original content from scratch. This email is a great example of curated content. We share it here in its entirety. Thanks, Les,…

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Prospects Think B2B Marketing is Too Pitchy

If you sell to small businesses and you haven’t been closing the sale, you might be pitching too hard. So says a survey of 401 small businesses from The Alternative Board that asked, “When evaluating a new product or service for your business, what is your biggest criticism of the information that you receive directly…

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Five Reasons We Love WordPress

When we build web sites for ourselves and our clients, we almost always use the WordPress content management system. Here are five reasons we love WordPress: 1) It’s free. WordPress is open source software. No license fee for the base system. You may pay small fees for a theme (the design container), plugins (to extend your…

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Time Wasting Tactics You Need to Avoid

We talk a lot around MarketVolt about how to market more productively — so you can get greater return with less time, effort and cost. That’s why we were so pumped to see this post from the good folks at the Impact Blog: The Time-Wasting Marketing Tactics You Need to Drop Immediately. First of all, we…

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Our Favorite Stock Photography Sites

The web offers countless stock photography options if you need photos or graphics for your emails, social media posts or web site. But prices and quality vary. Which ones are best? Here are five of our favorites. There are many others available, but we always find what we need by relying on these five sites.…

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Use Excerpts and Links to Deliver Content via Email

There’s a good chance you are reading this post because you clicked a link in a social media post or in an email we sent to you. Most of our traffic to this site comes from such links, not from people who remember to visit this site. We prefer it that way. That’s one reason we don’t include…

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How Curating Content Can Elevate Your Marketing

Smart marketers know they can attract leads, engage prospects, and convert more sales if they deliver informative, entertaining content via email, social media, blogs and other media. But many small business people struggle with content creation. Producing original content can challenge even the most accomplished business person. I hear it often: “I don’t know what…

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