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Database Managment

Your Lists Are Assets, But Only If…

A list of assets in a successful email marketing campaign

If you want to sell your business, one of the questions your suitor will undoubtedly ask is: What is the size and quality of your “list?” The buyer is not asking about your grocery list here, they want to know if you have a “house list” of existing customers and prospects that you are actively…

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Find the Real Prospects in Your Database

A selection of potential email marketing suspects

Does your business have strategies and tactics to separate prospects from suspects? We all have databases full of people we call “leads” and “prospects.” But if we don’t plan to weed out the bad ones before we identify and cultivate the good ones, we waste time cultivating weeds that never blossom. Imagine you run a…

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