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Deliverability / Spam

Canadian Law May Affect You If You Have Recipients in Canada

A new Canadian law requires businesses sending commercial emails to Canadians to obtain express permission for those emails, and to keep documentation of that permission. The law also gives the senders up to three years to keep sending if they have “implied” permission, such as when a customer makes a purchase from a business. For…

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Great Email Tips from a MarketVolt Client

At MarketVolt, we often get asked about improving subject lines. Can a subject line increase my open rate? The answer is yes, and the next question is how? Our friends at Geile/Leon marketing agency — who also happen to be our clients — have written a great blog post: Optimize Your Subject Lines for Email Success. …

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Sending SPAM is Not Illegal, But That Doesn’t Make it OK

A prospect of ours recently purchased a list of email addresses and asked whether he could upload the list into MarketVolt and start sending emails to the list. Our answer was “no.” With rare exceptions, we do not allow our clients to load purchased lists into MarketVolt. Sending to a purchased list would be unsolicited…

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Five Best Practices for Email Marketing

Email marketing remains among the most effective tools to engage followers, identify your best prospects, and close sales. But there’s a right way and a wrong way to conduct email marketing campaigns. If you want to maximize the return on your email marketing investment, you should follow some best practices and avoid some common mistakes.…

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The Spam Folder is Not An Email Graveyard

I check the spam folder in my email software regularly because I always find something in there that I want to read. No, I’m not a glutton for punishment; I’m not interested in reading junk mail for fake Rolex watches or little blue pills. The stuff that interests me is stuff that I truly want that…

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Video Reveals the Dos and Don’ts of Email Marketing

Tom Ruwitch featured on talk show discussing the Do's and Don'ts of email marketing

What is the biggest mistake that email marketers can make? How can segmenting and follow-up help you achieve your business goals? What is “Brussels Sprouts Marketing?” and why should you NOT do it? MarketVolt’s Tom Ruwitch answers this and many other questions in this short video. Ron Ameln from St. Louis Small Business Monthly interviews…

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Tom Ruwitch Featured on Tiny Business, Mighty Profits

Tiny business, mighty profits radio person

Our friend Russ Henneberry has a great blog called Tiny Business, Mighty Profits. I was honored to have Russ invite me to be intereviewed on his internet radio show that he includes on the blog. In the 40-minute discussion, archived on the site, we discussed: Learn: The 3 reasons you shouldn’t be using Outlook, Gmail,…

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