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Email Marketing

Ketchup Company Serves Up Ads to Savor

Why do you buy ketchup? That’s not a trick question (and if you’re thinking, “I don’t buy ketchup,” please go with this anyhow). I ask the question because I discovered a great ad campaign recently — for Heinz Ketchup — that gets it right. The campaign slogan: “Celebrating 150 Years of Clean Plates.” The ads…

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Be Careful With Statistics. They Can Mislead.

As I write this, I’m sitting in Nashville, Tennessee, where I’m attending a music festival. Last night I dropped my cousin off at her apartment on the west side of town. We drove 25 minutes and were still within the city limits of Nashville. Nashville covers 526 square miles. St. Louis covers 66 square miles.…

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Video Quick Tip: The Secret to Getting Your Emails Opened

So you want to increase your open rates. Here’s a video quick tip in which MarketVolt President Tom Ruwitch explains how to make that happen.  If you want to increase the open rate for the next email you send, make the email you last sent more relevant, more interesting, more informative. Open rates go down…

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Don’t Waste Time Overdesigning Emails

Photo of graphic designer fussing with color choices

Someone who subscribes to my twice-weekly emails wrote to me recently with a suggestion: Make the emails prettier. My emails are text-only. No logo. No pictures. No colored text. No multi-column layouts. Just copy. “Why pretty ’em up?” I asked. “To make them more appealing,” she said. “If I don’t make them pretty, will you…

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Five-Star List Building by a Burger Restaurant

A listbuiliding technique was implemented at a delicious burger restaurant in Clayton, Mo. Here's a pictures of a burger with juicy meat and lots of sauce.

Regular email newsletters are a great way for restaurants and other hang-out destinations to drive repeat business. That’s why we encourage our restaurant clients to devise creative ways to build their email lists. The more people you add to your list, the more repeat business you can drive. Five Star Burgers introduced a great list-building tactic at…

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Video Quick-Tip: Ditch the Tricks When Sending Email

A businessman pulls a playing card from his sleeve

Here’s a video quick-tip from MarketVolt President Tom Ruwitch… So here’s a key tip for email marketing. Ditch the tricks. I got an email recently from somebody. The subject line was “re: regarding our conversation.” I wasn’t sure if I knew the guy, I didn’t recognize the name, but I saw that subject line and…

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What You Can Learn From Nigerian Scam Artists

An email marketing graphic showing leads, prospects, and customers.

I got an email a while back from a “friend” who wrote: “Hope you are doing well? It takes me great pain to write this email to you and I feel so devastated. My family and I had a trip visiting Manila,(Philippines) unannounced some days back for a short vacation, unfortunately we were robbed at…

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Marketing Lessons from a Criminal Moron

A shameful email scammer gets handcuffed by a policeman

Way back when, before email and the internet, I was a newspaper reporter working in Belleville, IL. My fellow reporters and I used to pass time reading the arrest logs to hunt for juicy stories. Here’s one of my favorites: A checkout clerk at a local department store was arrested for theft after a customer…

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Shameful Email Marketing Tactics that You Should Avoid

Shame comes from poor email marketing technique

What’s the worst email marketing advice you’ve ever received? I saw that question on an online forum and spent a few entertaining minutes touring this email marketing hall of shame. Sadly, every exhibit in the hall exposed tactics that many marketers continue to employ — to their detriment. If you want to master email marketing,…

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