Support: 314-529-1435 | Sales: 314-529-1434

Facebook

Marketing Lessons from an Influential Fisherman

(Author’s note: After posting this, I spoke to the fisherman featured below. He asked me to identify him by name in the post. So, in this version of the story, I have changed the fisherman’s name to respect his wishes.) My buddy Mark is a great fisherman. He fills his social media with photos of…

Read More

Work the System to Create Case Studies

I have a few business books that I re-read often to refresh my knowledge and reinforce my commitment to their concepts. “Work the System” by Sam Carpenter is one of those books. I don’t want to spend a lot of time describing the book. You can read the synopsis or grab a free copy to…

Read More

Plan Ahead by Asking "Now What?"

You create a great-looking email, craft a compelling subject line and achieve a 20 percent open rate. Now what? You invest time and energy posting interesting and entertaining items on Facebook. Hundreds of people like your post. Now what? You spend a chunk of change on search engine marketing and drive a flood of traffic…

Read More

Rams’ Departure Generates a Great Social Media Campaign

The morning after the NFL announced the Rams will bolt to Los Angeles, I received an email from the Missouri History Museum (MHM).   “We’ve been here 150 years…And we aren’t going anywhere,” the email proclaimed. “St. Louis is the city of Lindbergh, Lewis and Clark, and Scott Joplin…While some organizations are leaving St. Louis, we’re staying.”…

Read More

Why Seth Godin Loves Email Marketing

When Seth Godin speaks, I listen. That’s why I was so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, the internet marketing guru said, “I think showing up in a trusted way, regularly is priceless.” Godin said this when asked why…

Read More

The Best Social Media Design Cheat-Sheet We’ve Ever Seen

Integrating social media into your e marketing strategy is imperative

Quick quiz… What’s the ideal size for a: Facebook page cover photo? Twitter profile header? Logo on your LinkedIn company page? Video or photo in a Facebook post. Photo shared on Twitter? Yeah, me neither. Even if you’re not a graphic designer, you may be posting to one or more social media platforms, and you may…

Read More

Time Wasting Tactics You Need to Avoid

We talk a lot around MarketVolt about how to market more productively — so you can get greater return with less time, effort and cost. That’s why we were so pumped to see this post from the good folks at the Impact Blog: The Time-Wasting Marketing Tactics You Need to Drop Immediately. First of all, we…

Read More

Social Media and Marketing Lessons from the Hare Krishnas

When they used to solicit at airports, Hare Krishnas would hand a tiny flower to prospects before asking for a donation. They hoped their targets would welcome the small gift and return the favor with a donation. Many of the Krishnas’ targets simply tossed the flower in the trash and refused to donate. So the…

Read More

Email and Social Media Combined Pack a Powerful Punch

Integrating social media into your e marketing strategy is imperative

When integrated well, email marketing and social media can generate the highest ROI of all marketing tactics. There are a variety of ways to use the two together, some simple, and done regularly, and others more strategic. We also encourage you to use your social media channels to capture new addresses for your email marketing…

Read More