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Study Confirms It: Email Still Dominates

Here’s a headline that caught my eye recently: Why Marketers Should Keep Sending You Email. The headline on the McKinsey&Company web site introduced a study that shows how effective email remains. The summary on the McKinsey site says, If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works.…

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Publish Your Emails to the Web

If you have an email marketing program, you should post most (if not all) of your emails to the web. Here are three reasons why: Social Media Sharing: By archiving emails with a unique URL, you make it easy for people to share your email on Twitter, LinkedIn, Facebook and other social media channels. MarketVolt enables…

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Five Proven Techniques to Build Your Email List

Your best prospects are those who want to hear from you – those who ask you to receive your emails. You will sell more if you are an “invited guest,” not an unwanted pest. The good news: it’s easier than you may think to build a list of people who want to hear from you.…

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Don’t Go For the Free Lunch to Market Your Business

Free Lunch isn't the best idea for marketing your business

I recently met a small business owner who proudly described his marketing strategy to me: “I’m focusing entirely on social media because it’s free.” “What do you mean by free?” I asked. “Well…” he said, “I don’t have to pay for postage or advertising or email software or anything like that. I just set up…

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Lessons Learned from a Twitter Naysayer

Twitter and Facebook logos next to a letter

John Reese, one of the world’s top internet marketers, quit twitter yesterday.  He left behind 25,000 followers! In a note to his email list, Reese said, “About a year ago, I really loved Twitter.  It was a lot of fun and it was great for communicating with people and for getting into all sorts of…

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