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Lead Generation

Marketing Lessons from an Influential Fisherman

(Author’s note: After posting this, I spoke to the fisherman featured below. He asked me to identify him by name in the post. So, in this version of the story, I have changed the fisherman’s name to respect his wishes.) My buddy Mark is a great fisherman. He fills his social media with photos of…

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Five-Star List Building by a Burger Restaurant

A listbuiliding technique was implemented at a delicious burger restaurant in Clayton, Mo. Here's a pictures of a burger with juicy meat and lots of sauce.

Regular email newsletters are a great way for restaurants and other hang-out destinations to drive repeat business. That’s why we encourage our restaurant clients to devise creative ways to build their email lists. The more people you add to your list, the more repeat business you can drive. Five Star Burgers introduced a great list-building tactic at…

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Do Your Ads Belong in a Toilet?

An image of a urinal in a e marketing office in St. Louis

I stumbled across this question on an online marketing forum recently: “Anyone tried public toilet advertising? What was the output?” Eleven people responded. Half offered good “output” jokes. Example: “(The output was) piss poor.” Others offered serious, earnest responses… “We did public toilet advertising … and it was amazingly successful.” “Personally I think it is…

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Video Quick-Tip: Ditch the Tricks When Sending Email

A businessman pulls a playing card from his sleeve

Here’s a video quick-tip from MarketVolt President Tom Ruwitch… So here’s a key tip for email marketing. Ditch the tricks. I got an email recently from somebody. The subject line was “re: regarding our conversation.” I wasn’t sure if I knew the guy, I didn’t recognize the name, but I saw that subject line and…

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Inspired by Dad, Here are Email List-Building Tips

A fathers day card is open on a table

It’s June — Father’s Day month — so I’m thinking a lot about all the great advice Dad gave me. I quoted Dad the other day when a client announced his plan to market his business by buying an email list. “Every shortcut has a price that is usually greater than the reward,” I said,…

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Marketing is a Three-Legged Stool

The three legged stool, or the perfect metaphor for a marketing plan

Every few weeks, my wife grabs the remote, points it at the television, presses various buttons and then, after failing to achieve the desired outcome, declares, “This thing doesn’t work.” Of course the thing does work, but she was pressing the wrong buttons. Small business marketers are often like my wife — blaming this thing…

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Old-School Marketing Metrics Make Sense for 21st-Century Campaigns

I heard some great marketing advice recently from cold-calling expert John Eyres. Many online marketers might consider telemarketing “old-school” and question what someone like John could teach them. Believe me, we still can learn a lot from old-school marketers, and we still can generate a lot of business using old-school marketing channels like the telephone.…

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Technology Can Automate Follow-ups

Trade show follow-up used to be a nightmare for my company’s sales people until we automated the process with technology. Now we re-connect within minutes with the people we meet at our booth. We impress them with our diligence and attention. We sell more as a result. We do it all with less time and…

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Read Your Out-of-Office Replies

Every time I send a bulk email, I receive a pile of out-of-office replies. When I first began managing email campaigns 15 years ago, I would ignore those automated replies. I thought it was kind of a pain to go through those replies. “Why bother?” I thought. Wow, what a mistake! Sure, many of those emails simply…

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