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Lead Generation

Read Your Out-of-Office Replies

Every time I send a bulk email, I receive a pile of out-of-office replies. When I first began managing email campaigns 15 years ago, I would ignore those automated replies. I thought it was kind of a pain to go through those replies. “Why bother?” I thought. Wow, what a mistake! Sure, many of those emails simply…

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Work the System to Create Case Studies

I have a few business books that I re-read often to refresh my knowledge and reinforce my commitment to their concepts. “Work the System” by Sam Carpenter is one of those books. I don’t want to spend a lot of time describing the book. You can read the synopsis or grab a free copy to…

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Tips On Improving Landing Page Conversions

A good landing page can mean the difference between acquiring a new lead/customer or not. That’s why we’re always looking for good tips on how to improve landing page conversions. The marketers at Quicksprout recently shared 10 landing page tips that we think are right on. We advise that you make your marketing customer-centric. Frame…

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Why Seth Godin Loves Email Marketing

When Seth Godin speaks, I listen. That’s why I was so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, the internet marketing guru said, “I think showing up in a trusted way, regularly is priceless.” Godin said this when asked why…

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Quality Trumps Quantity in List-Building

One of my clients recently considered two options for building his email list to market his consulting services.   One option was to offer an online contest for a free iPad. Contestants would submit name and email address to enter the drawing. My client would add all contestants to his email marketing list. The other…

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New Study Confirms the Power of Content Marketing

We were glad to see a new study that underscores a marketing idea we share often: If you want to build your email list, offer free content in exchange for an address. Demand generation company Ascend2 surveyed 251 marketing, sales and business professionals, 42% of whom said content downloads are the most effective tactic they…

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The One Question You Should Include in All Feedback Surveys

Management Expert Ken Blanchard (author of The One Minute Manager) once said, “Feedback is the breakfast of champions.” That’s a great quote. The breakfast metaphor reminds us that feedback is something you should actively consume. But feedback is also something you need to digest so that it can fuel your business. In most of our…

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Prospects Think B2B Marketing is Too Pitchy

If you sell to small businesses and you haven’t been closing the sale, you might be pitching too hard. So says a survey of 401 small businesses from The Alternative Board that asked, “When evaluating a new product or service for your business, what is your biggest criticism of the information that you receive directly…

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Answer the Door When Someone Knocks

My wife accidentally stepped on her Kindle recently. The screen was ruined. Rather than replace the unit, I thought I would get it repaired. So I searched online for “Kindle screen repair St. Louis” (I wanted to use a local service, rather than ship the unit out of town). I didn’t receive a response from…

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