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Lead Generation

Five Reasons We Love WordPress

When we build web sites for ourselves and our clients, we almost always use the WordPress content management system. Here are five reasons we love WordPress: 1) It’s free. WordPress is open source software. No license fee for the base system. You may pay small fees for a theme (the design container), plugins (to extend your…

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Marketing Lessons from Those Overused QR Codes

Someone handed me a business card today with a QR code on the back. QR codes are those small blocks of ink — usually black and white squares — that look like a Rorschach test. If you have the right app on your smart phone, you can scan a QR code to make something happen.…

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Time Wasting Tactics You Need to Avoid

We talk a lot around MarketVolt about how to market more productively — so you can get greater return with less time, effort and cost. That’s why we were so pumped to see this post from the good folks at the Impact Blog: The Time-Wasting Marketing Tactics You Need to Drop Immediately. First of all, we…

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Three Elements of a Strong Email Signup Form

When you ask people for their email addresses, many of them will wonder two things: What will you send me? Will you protect my data or will you share it with others? The email signup form on your web site should answer both questions. Our friends at Dance St. Louis, a MarketVolt client, do a…

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Marketing Lessons from Larry David’s Failed Romantic Advances

In the HBO movie Clear History, the main character, Nathan Flomm, mistakes a beautiful woman’s friendliness for love. When Nathan (played by Larry David) kisses Rhonda (played by Kate Hudson), she pushes him away and screams, “Are you crazy!?” Nathan can’t believe it. He was sure she wanted him. How humiliating! All of us who…

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List-Building Best Practices from the Pasta House

Our friends at The Pasta House Co. — a chain of Italian restaurants in and around St. Louis, MO — do a great job of building their email list, using MarketVolt’s online signup form, automated follow-up tools and survey engine. Here’s how Pasta House does it… On the front page of the Pasta House web…

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What NBC and the Olympics Teach Us About Marketing

If you are reading this post before March 17, 2014, you are part of an exclusive club. On February 20, we sent a link to this post to our email subscribers. Those on the list — and the people with whom they shared the link– are the only people who saw this post before March…

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How 50 Strangers Became Prospects Without Me Calling or Meeting One of Them

Earlier this week, an article featuring my recommendations for email marketing appeared in The Daily Egg, a popular blog that offers tips regarding online marketing — particularly conversion optimization, web design and copywriting. At the end of the article, the publisher included the following promotion at my request:  Don’t Miss This… Tom is offering a free ebook…

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Study Confirms It: Email Still Dominates

Here’s a headline that caught my eye recently: Why Marketers Should Keep Sending You Email. The headline on the McKinsey&Company web site introduced a study that shows how effective email remains. The summary on the McKinsey site says, If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works.…

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Five Best Practices for Email Marketing

Email marketing remains among the most effective tools to engage followers, identify your best prospects, and close sales. But there’s a right way and a wrong way to conduct email marketing campaigns. If you want to maximize the return on your email marketing investment, you should follow some best practices and avoid some common mistakes.…

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