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List Builiding

Quality Trumps Quantity in List-Building

One of my clients recently considered two options for building his email list to market his consulting services.   One option was to offer an online contest for a free iPad. Contestants would submit name and email address to enter the drawing. My client would add all contestants to his email marketing list. The other…

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New Study Confirms the Power of Content Marketing

We were glad to see a new study that underscores a marketing idea we share often: If you want to build your email list, offer free content in exchange for an address. Demand generation company Ascend2 surveyed 251 marketing, sales and business professionals, 42% of whom said content downloads are the most effective tactic they…

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Targeted Pitches Backfire if You Don’t Segment Your list

Here’s a great example of how you shouldn’t pitch a product or service by email… A restaurant in St. Louis sought to expand its banquet and catering by targeting healthcare businesses. So it created a promotional email touting its credentials, including its certification from the International Medical Meeting Professionals Association. So far, so good. Not a bad…

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J.Crew Nails It with Eye-Catching Signup Form

During the holiday season, I visit a lot of web sites to monitor the latest marketing trends, gather design ideas, and generally keep track of who’s doing what. I visited J.Crew’s web site recently and was greeted by the following in a popup window… That’s an excellent signup form. Here’s what I like about it: It’s…

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Marketing Lessons from Those Overused QR Codes

Someone handed me a business card today with a QR code on the back. QR codes are those small blocks of ink — usually black and white squares — that look like a Rorschach test. If you have the right app on your smart phone, you can scan a QR code to make something happen.…

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Time Wasting Tactics You Need to Avoid

We talk a lot around MarketVolt about how to market more productively — so you can get greater return with less time, effort and cost. That’s why we were so pumped to see this post from the good folks at the Impact Blog: The Time-Wasting Marketing Tactics You Need to Drop Immediately. First of all, we…

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Don’t Be Afraid to Address Readers’ Fears

I recently received an email with the following subject line: “Who Pays for Mom’s or Dad’s Nursing Home Bill?” As someone with an aging parent, I was intrigued so I opened the email. The email included several messages, but this was the one related to the subject line: Many marketing lessons here… Ask a provocative question…

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Three Elements of a Strong Email Signup Form

When you ask people for their email addresses, many of them will wonder two things: What will you send me? Will you protect my data or will you share it with others? The email signup form on your web site should answer both questions. Our friends at Dance St. Louis, a MarketVolt client, do a…

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Automate Marketing Processes with Integrations

We’re exited to announce we’ve joined forces with Zapier so you can automate marketing processes by integrating MarketVolt with other applications. Zapier is like a bridge that allows you to connect MarketVolt with customer relationship management (CRM) programs like Salesforce or Zoho, event management programs like EventBrite, survey tools like Survey Monkey, office suites like…

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Marketing Lessons from the ALS Ice Bucket Challenge

We always emphasize that social media and email marketing are two great marketing tools that work great together (apologies to the grammar police, but work greatly together doesn’t have the same ring). Social media can be especially effective for attracting leads — exposing your business to people with whom you have not yet connected. Email can be especially…

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