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List Builiding

List-Building Best Practices from the Pasta House

Our friends at The Pasta House Co. — a chain of Italian restaurants in and around St. Louis, MO — do a great job of building their email list, using MarketVolt’s online signup form, automated follow-up tools and survey engine. Here’s how Pasta House does it… On the front page of the Pasta House web…

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What NBC and the Olympics Teach Us About Marketing

If you are reading this post before March 17, 2014, you are part of an exclusive club. On February 20, we sent a link to this post to our email subscribers. Those on the list — and the people with whom they shared the link– are the only people who saw this post before March…

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How A Rock Climbing Gym Has Mastered Email Marketing

We typically don’t post our case studies here on our marketing tips blog, but we thought our blog readers would benefit from learning how MarketVolt client Upper Limits has been growing its business with email marketing. Upper Limits is a one of the premier indoor rock climbing facilities in the Midwest with locations in St.…

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Email and Social Media Combined Pack a Powerful Punch

Integrating social media into your e marketing strategy is imperative

When integrated well, email marketing and social media can generate the highest ROI of all marketing tactics. There are a variety of ways to use the two together, some simple, and done regularly, and others more strategic. We also encourage you to use your social media channels to capture new addresses for your email marketing…

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How 50 Strangers Became Prospects Without Me Calling or Meeting One of Them

Earlier this week, an article featuring my recommendations for email marketing appeared in The Daily Egg, a popular blog that offers tips regarding online marketing — particularly conversion optimization, web design and copywriting. At the end of the article, the publisher included the following promotion at my request:  Don’t Miss This… Tom is offering a free ebook…

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Sending SPAM is Not Illegal, But That Doesn’t Make it OK

A prospect of ours recently purchased a list of email addresses and asked whether he could upload the list into MarketVolt and start sending emails to the list. Our answer was “no.” With rare exceptions, we do not allow our clients to load purchased lists into MarketVolt. Sending to a purchased list would be unsolicited…

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Five Best Practices for Email Marketing

Email marketing remains among the most effective tools to engage followers, identify your best prospects, and close sales. But there’s a right way and a wrong way to conduct email marketing campaigns. If you want to maximize the return on your email marketing investment, you should follow some best practices and avoid some common mistakes.…

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Publish Your Emails to the Web

If you have an email marketing program, you should post most (if not all) of your emails to the web. Here are three reasons why: Social Media Sharing: By archiving emails with a unique URL, you make it easy for people to share your email on Twitter, LinkedIn, Facebook and other social media channels. MarketVolt enables…

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Don’t Wait Until Your List is "Big Enough"

I commonly hear this objection from business people considering email marketing: “I would like to get started with email marketing but my email list is not big enough.” I call this the “small list myth.” The reality: A business can profit significantly from email marketing even with a tiny list. Here’s an example… Last month,…

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