Support: 314-529-1435 | Sales: 314-529-1434

Marketing Automation

How to Determine Whether Your Ads Belong in a Toilet

An image of a urinal in a e marketing office in St. Louis

I stumbled across this question on an online marketing forum recently: “Anyone tried public toilet advertising? What was the output?” Eleven people responded. Half offered good “output” jokes. Example: “(The output was) piss poor.” Others offered serious, earnest responses… “We did public toilet advertising … and it was amazingly successful.” “Personally I think it is…

Read More

Marketing is a Three-Legged Stool

The three legged stool, or the perfect metaphor for a marketing plan

Every few weeks, my wife grabs the remote, points it at the television, presses various buttons and then, after failing to achieve the desired outcome, declares, “This thing doesn’t work.” Of course the thing does work, but she was pressing the wrong buttons. Small business marketers are often like my wife — blaming this thing…

Read More

New Year’s Resolutions to Help You Market Your Business

A few years ago, I was sitting at my desk in early January, wondering what to write for my monthly newsletter that was due the next day. As I struggled with writer’s block, I thought, “Never again!” I resolved to develop a content plan for that year and never let a lack of planning hinder…

Read More

Technology Can Automate Follow-ups

Trade show follow-up used to be a nightmare for my company’s sales people until we automated the process with technology. Now we re-connect within minutes with the people we meet at our booth. We impress them with our diligence and attention. We sell more as a result. We do it all with less time and…

Read More

Work the System to Create Case Studies

I have a few business books that I re-read often to refresh my knowledge and reinforce my commitment to their concepts. “Work the System” by Sam Carpenter is one of those books. I don’t want to spend a lot of time describing the book. You can read the synopsis or grab a free copy to…

Read More

Plan Ahead by Asking "Now What?"

You create a great-looking email, craft a compelling subject line and achieve a 20 percent open rate. Now what? You invest time and energy posting interesting and entertaining items on Facebook. Hundreds of people like your post. Now what? You spend a chunk of change on search engine marketing and drive a flood of traffic…

Read More

Answer the Door When Someone Knocks

My wife accidentally stepped on her Kindle recently. The screen was ruined. Rather than replace the unit, I thought I would get it repaired. So I searched online for “Kindle screen repair St. Louis” (I wanted to use a local service, rather than ship the unit out of town). I didn’t receive a response from…

Read More

Marketing Lessons from Those Overused QR Codes

Someone handed me a business card today with a QR code on the back. QR codes are those small blocks of ink — usually black and white squares — that look like a Rorschach test. If you have the right app on your smart phone, you can scan a QR code to make something happen.…

Read More

Automate Marketing Processes with Integrations

We’re exited to announce we’ve joined forces with Zapier so you can automate marketing processes by integrating MarketVolt with other applications. Zapier is like a bridge that allows you to connect MarketVolt with customer relationship management (CRM) programs like Salesforce or Zoho, event management programs like EventBrite, survey tools like Survey Monkey, office suites like…

Read More