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Persuasion

Marketing Lessons from a Criminal Moron

A shameful email scammer gets handcuffed by a policeman

Way back when, before email and the internet, I was a newspaper reporter working in Belleville, IL. My fellow reporters and I used to pass time reading the arrest logs to hunt for juicy stories. Here’s one of my favorites: A checkout clerk at a local department store was arrested for theft after a customer…

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Courting Tips for Email Marketers

I read lots of blog posts and articles about email marketing. This one is among the best I’ve read in months. The folks at Email on Acid nail it with the post entitled How to Lose an Email Subscriber in 10 Days.  The post likens email marketing — and marketing in general — to a courting process. And…

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A Great Example of Myth-Busting, Personalized Curated Content

We were really impressed with this email we received from MarketVolt client Les Landes. We often encourage you to curate content — reference others’ works to make important points — rather than creating original content from scratch. This email is a great example of curated content. We share it here in its entirety. Thanks, Les,…

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J.Crew Nails It with Eye-Catching Signup Form

During the holiday season, I visit a lot of web sites to monitor the latest marketing trends, gather design ideas, and generally keep track of who’s doing what. I visited J.Crew’s web site recently and was greeted by the following in a popup window… That’s an excellent signup form. Here’s what I like about it: It’s…

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Don’t Be Afraid to Address Readers’ Fears

I recently received an email with the following subject line: “Who Pays for Mom’s or Dad’s Nursing Home Bill?” As someone with an aging parent, I was intrigued so I opened the email. The email included several messages, but this was the one related to the subject line: Many marketing lessons here… Ask a provocative question…

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Social Media and Marketing Lessons from the Hare Krishnas

When they used to solicit at airports, Hare Krishnas would hand a tiny flower to prospects before asking for a donation. They hoped their targets would welcome the small gift and return the favor with a donation. Many of the Krishnas’ targets simply tossed the flower in the trash and refused to donate. So the…

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What NBC and the Olympics Teach Us About Marketing

If you are reading this post before March 17, 2014, you are part of an exclusive club. On February 20, we sent a link to this post to our email subscribers. Those on the list — and the people with whom they shared the link– are the only people who saw this post before March…

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