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Social Media

Marketing Lessons from an Influential Fisherman

(Author’s note: After posting this, I spoke to the fisherman featured below. He asked me to identify him by name in the post. So, in this version of the story, I have changed the fisherman’s name to respect his wishes.) My buddy Mark is a great fisherman. He fills his social media with photos of…

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Video Quick Tip: The Secret to Getting Your Emails Opened

So you want to increase your open rates. Here’s a video quick tip in which MarketVolt President Tom Ruwitch explains how to make that happen.  If you want to increase the open rate for the next email you send, make the email you last sent more relevant, more interesting, more informative. Open rates go down…

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How NOT to Handle a Crisis

LouFest, an annual outdoor music festival in St. Louis’ Forest Park, was canceled this morning — three days before the event. Ticket-holders, vendors, sponsors and lots of other random folks are ticked off. We didn’t plan to pile on. Plenty of people are spreading lots of pixels and ink to describe LouFest management’s incompetence. We…

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Do Your Ads Belong in a Toilet?

An image of a urinal in a e marketing office in St. Louis

I stumbled across this question on an online marketing forum recently: “Anyone tried public toilet advertising? What was the output?” Eleven people responded. Half offered good “output” jokes. Example: “(The output was) piss poor.” Others offered serious, earnest responses… “We did public toilet advertising … and it was amazingly successful.” “Personally I think it is…

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Shameful Email Marketing Tactics that You Should Avoid

Shame comes from poor email marketing technique

What’s the worst email marketing advice you’ve ever received? I saw that question on an online forum and spent a few entertaining minutes touring this email marketing hall of shame. Sadly, every exhibit in the hall exposed tactics that many marketers continue to employ — to their detriment. If you want to master email marketing,…

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Why Your Emails Fail When You Lead with Product

The word "why" is revealed on a sheet of paper.

This is a tale of two emails — one good and one bad. I’ll start with the bad one from a company I’ll call “Acme” (no need to reveal the culprit). I received an email with the subject line “Acme + Google Analytics/AdWords.” My first question: Why would I want to open this email? I…

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Plan Ahead by Asking "Now What?"

You create a great-looking email, craft a compelling subject line and achieve a 20 percent open rate. Now what? You invest time and energy posting interesting and entertaining items on Facebook. Hundreds of people like your post. Now what? You spend a chunk of change on search engine marketing and drive a flood of traffic…

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Rams’ Departure Generates a Great Social Media Campaign

The morning after the NFL announced the Rams will bolt to Los Angeles, I received an email from the Missouri History Museum (MHM).   “We’ve been here 150 years…And we aren’t going anywhere,” the email proclaimed. “St. Louis is the city of Lindbergh, Lewis and Clark, and Scott Joplin…While some organizations are leaving St. Louis, we’re staying.”…

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