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How NOT to Handle a Crisis

LouFest, an annual outdoor music festival in St. Louis’ Forest Park, was canceled this morning — three days before the event. Ticket-holders, vendors, sponsors and lots of other random folks are ticked off. We didn’t plan to pile on. Plenty of people are spreading lots of pixels and ink to describe LouFest management’s incompetence. We…

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Do Your Ads Belong in a Toilet?

An image of a urinal in a e marketing office in St. Louis

I stumbled across this question on an online marketing forum recently: “Anyone tried public toilet advertising? What was the output?” Eleven people responded. Half offered good “output” jokes. Example: “(The output was) piss poor.” Others offered serious, earnest responses… “We did public toilet advertising … and it was amazingly successful.” “Personally I think it is…

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Rams’ Departure Generates a Great Social Media Campaign

The morning after the NFL announced the Rams will bolt to Los Angeles, I received an email from the Missouri History Museum (MHM).   “We’ve been here 150 years…And we aren’t going anywhere,” the email proclaimed. “St. Louis is the city of Lindbergh, Lewis and Clark, and Scott Joplin…While some organizations are leaving St. Louis, we’re staying.”…

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Why Seth Godin Loves Email Marketing

When Seth Godin speaks, I listen. That’s why I was so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, the internet marketing guru said, “I think showing up in a trusted way, regularly is priceless.” Godin said this when asked why…

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The Best Social Media Design Cheat-Sheet We’ve Ever Seen

Integrating social media into your e marketing strategy is imperative

Quick quiz… What’s the ideal size for a: Facebook page cover photo? Twitter profile header? Logo on your LinkedIn company page? Video or photo in a Facebook post. Photo shared on Twitter? Yeah, me neither. Even if you’re not a graphic designer, you may be posting to one or more social media platforms, and you may…

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Time Wasting Tactics You Need to Avoid

We talk a lot around MarketVolt about how to market more productively — so you can get greater return with less time, effort and cost. That’s why we were so pumped to see this post from the good folks at the Impact Blog: The Time-Wasting Marketing Tactics You Need to Drop Immediately. First of all, we…

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Email and Social Media Combined Pack a Powerful Punch

Integrating social media into your e marketing strategy is imperative

When integrated well, email marketing and social media can generate the highest ROI of all marketing tactics. There are a variety of ways to use the two together, some simple, and done regularly, and others more strategic. We also encourage you to use your social media channels to capture new addresses for your email marketing…

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Study Confirms It: Email Still Dominates

Here’s a headline that caught my eye recently: Why Marketers Should Keep Sending You Email. The headline on the McKinsey&Company web site introduced a study that shows how effective email remains. The summary on the McKinsey site says, If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works.…

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Publish Your Emails to the Web

If you have an email marketing program, you should post most (if not all) of your emails to the web. Here are three reasons why: Social Media Sharing: By archiving emails with a unique URL, you make it easy for people to share your email on Twitter, LinkedIn, Facebook and other social media channels. MarketVolt enables…

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