Every time I send a bulk email, I receive a pile of out-of-office replies. When I first began managing email campaigns 15 years ago, I would ignore those automated replies. I thought it was kind of a pain to go through those replies. “Why bother?” I thought. Wow, what a mistake! Sure, many of those emails simply…

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I have a few business books that I re-read often to refresh my knowledge and reinforce my commitment to their concepts. “Work the System” by Sam Carpenter is one of those books. I don’t want to spend a lot of time describing the book. You can read the synopsis or grab a free copy to…

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You’ve committed to an email marketing program for your business. You’ve promised subscribers you’ll deliver emails regularly. You sit at your desk a day or two before the planned delivery date, put your fingers on the keyboard and then … nothing. Crickets chirping. A cursor blinking on a blank page. You have no idea what…

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A good landing page can mean the difference between acquiring a new lead/customer or not. That’s why we’re always looking for good tips on how to improve landing page conversions. The marketers at Quicksprout recently shared 10 landing page tips that we think are right on. We advise that you make your marketing customer-centric. Frame…

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Establishing a solid email signature can impact email marketing campaigns and benefit internet marketing techniques

We just read a great article that offers tips for creating an effective email signature. Signatures are the blocks of content at the bottom of your one-to-one emails — not your marketing emails. In a previous blog post, we noted: “You may have (a signature) that lists your name and basic contact information, but you…

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You create a great-looking email, craft a compelling subject line and achieve a 20 percent open rate. Now what? You invest time and energy posting interesting and entertaining items on Facebook. Hundreds of people like your post. Now what? You spend a chunk of change on search engine marketing and drive a flood of traffic…

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Many spam filter companies torture marketers who are not guilty. When we legitimate marketers object to their shady tactics, the companies question our values and our commitment to a spam-free world.   I know ”torture” is a loaded word. I don’t mean to suggest that these companies literally subject marketers to physical pain. But the…

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I read lots of blog posts and articles about email marketing. This one is among the best I’ve read in months. The folks at Email on Acid nail it with the post entitled How to Lose an Email Subscriber in 10 Days.  The post likens email marketing — and marketing in general — to a courting process. And…

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