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Rams’ Departure Generates a Great Social Media Campaign

The morning after the NFL announced the Rams will bolt to Los Angeles, I received an email from the Missouri History Museum (MHM).   “We’ve been here 150 years…And we aren’t going anywhere,” the email proclaimed. “St. Louis is the city of Lindbergh, Lewis and Clark, and Scott Joplin…While some organizations are leaving St. Louis, we’re staying.”…

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Avoid this Yuuuuuuuuge Mistake that Jeb Made

Guess where you land if you go enter JebBush.com in your web browser? Note: When this post was published in February 2016, jebbush.com redirected to DonaldJTrump.com. Since then, the redirect has been removed.  Oops. That’s not good for Jeb and his followers. The Trump campaign doesn’t own or control the domain, according to the The Washington…

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Should you add symbols to subject lines? If so, how?

Examples of email marketing techniques from other agencies and businesses

As Black Friday and Cyber Monday approached this year, my inbox was full of emails with subject lines which included symbols. These symbols, or emojis, add spice to a subject line and, according to many studies, increase open and response rates. This blog post cites a few studies that report improved open rates for emails with symbols…

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Seasonal Transitions Inspire Good Content Marketers

An example email newsletter from a business in St Louis

I love this time of year in St. Louis. As we transition from summer to fall, we have warm, clear days and crisp, cool nights. Pennant races unfold. The promise of a new school year blossoms. The joy of the holiday season beckons. As a marketing professional, I also love this time of year because…

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Marketing Lessons from American Airlines’ Lousy Email

I recently opted out of American Airlines’ email list. Here’s why I did it, followed by marketing lessons you can draw from this. Each week, the airline sends an email loaded with what it calls “Weekly deals to go.” Each week I open the email, hoping to find deals for travel to and from my…

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Why Seth Godin Loves Email Marketing

When Seth Godin speaks, I listen. That’s why I was so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, the internet marketing guru said, “I think showing up in a trusted way, regularly is priceless.” Godin said this when asked why…

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Quality Trumps Quantity in List-Building

One of my clients recently considered two options for building his email list to market his consulting services.   One option was to offer an online contest for a free iPad. Contestants would submit name and email address to enter the drawing. My client would add all contestants to his email marketing list. The other…

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Boost the Bottom Line by Bringing Back Lost Customers

A woman named Gwen recently sent me an email with the subject line “Give me another chance.” The plea caught my eye so I opened the email which was an appeal to renew a magazine subscription I’d let lapse. The email described new features in the magazine, reminded me of why I might benefit from…

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