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Smart marketers know they can attract leads, engage prospects, and convert more sales if they deliver informative, entertaining content via email, social media, blogs and other media. But many small business people struggle with content creation. Producing original content can…Read More
MarketVolt is a highly cost-effective tool for email marketing, delivering great return on investment. But did you know that you can reap even more financial rewards by referring us a new customer? Under MarketVolt’s Referral Policy, if you refer us someone…Read More
A prospect of ours recently purchased a list of email addresses and asked whether he could upload the list into MarketVolt and start sending emails to the list. Our answer was “no.” With rare exceptions, we do not allow our…Read More
Holiday time is thank you time in the business world. My desk has a stack of holiday thank you cards. Our lunch room still has some of chocolate covered pretzels, cheese popcorn, candied cherries, and other delectable thank you gifts…Read More
At a trade show last month, I dropped my card in the fishbowl at a vendor’s booth to enter a sweepstakes. I never received an email telling me whether I won the free tablet computer. But a few weeks later…Read More
What does the language learning company Rosetta Stone sell? This is not a trick question. Of course, Rosetta Stone delivers language learning programs to its clients. But those programs are not what Rosetta Stone sells. Yes, I meant what I…Read More
Trade shows can be great for connecting with new leads, nurturing existing relationships, and even closing sales. But too often, I see businesses mishandling the opportunity. Case in point: A few months ago, I received a call from someone who…Read More
I recently redeemed a daily deal coupon at a restaurant. I paid $20 for $40 worth of food. The restaurant and the coupon vendor split the $20 I paid, meaning the restaurant collected $10 on a $40 bill. The restaurant…Read More
When I was in college, I worked as an intern at benefits management firm. On day one, my supervisor led me to my desk, handed me a script and a Rolodex with about 2,000 leads, pointed at the telephone, and…Read More
When I was 15, my friends and I spent one Saturday making a movie. We wrote a script in the morning, drove to Forest Park around noon, shot scenes until sunset, and watched it after dinner. It was awful. Embarrassing.…Read More
Albert Pujols reminds me of my ninth-grade girlfriend, Susie Wallace. Susie and I had just finished a slow dance at the mixer when she broke the news: She was dumping me for Stevie O’Shea. “Why?” I asked. “Because he appreciates…Read More
I recently met a business consultant who includes a stack of recommendation letters from happy clients with every proposal he writes. Over the top? Perhaps. But this guy has the right idea. Recommendations influence buying decisions. You have happy clients.…Read More
We hear from many small business people who want to save a few bucks on their email marketing program and do it without a paid service. They say, “I can do the same thing you offer by creating and sending…Read More
A few months ago, I wrote a post recommending against image-only emails because many email clients hide images by default. Today, I received an email that reminded me the hidden image problem can bite you even if your email is…Read More
I replied by asking how much his email program cost. Counting software fees and personnel costs, the company invests around $100 per month, he replied. “If just one of your recipients responded to your offer, how much revenue would you…Read More
Imagine walking into a networking event with 1,000 people in the room. All of a sudden, the sea parts. And on one side of the room, you see 500 people who have absolutely no interest in what you sell and…Read More
What is the biggest mistake that email marketers can make? How can segmenting and follow-up help you achieve your business goals? What is “Brussels Sprouts Marketing?” and why should you NOT do it? MarketVolt’s Tom Ruwitch answers this and many…Read More
In a previous post, I applauded online coupon vendors that deliver a flood of new customers to you. But after the first-time customer redeems the coupon, then what? Your challenge is to maximize the lifetime value of customer relationships. These…Read More
Imagine you’re single, looking for a new long-term relationship. You enter a room full of strangers and see someone whom you find attractive. You walk over, introduce yourself, and converse. You deliver some of your best material—funny anecdotes about yourself,…Read More
The following is a special invitation from my friend Skip Bryan. Skip and his partner Bill Hebert are two of the best marketers I know. They run St. Louis Marketing Experts (GKIC – St. Louis). They’ve invited me to speak…Read More
Clients ask me all the time how they can improve the performance of their email marketing campaigns. Nine times out of 10, their writing needs to improve. If you fill your emails with boring, unpersuasive copy, you will have bored,…Read More
A friend of mine recently was on the verge of selling his small business, but the deal collapsed. The business was profitable and growing, and the prospective buyer liked the numbers. But the deal tanked when the prospect asked to see the customer list. When my friend replied that he had not been collecting emails and other contact information from most of his customers and prospects, the prospective buyer bolted.
The prospect knew that a business is only as good as its list. Sure, your business may be making money and even growing. But you limit your potential to grow your business if you do not have a good, clean, homegrown list of prospects, customers, and former customers.Read More
Do you have an email signature? If you’re like most people, you may have one that lists your name and basic contact information, but you most likely don’t see it as a marketing opportunity.
You should think of your email signature as an opportunity to promote your business and capture leads.
Here’s the signature I use for people who are not already MarketVolt clients:
p.s. Get Free E-Mail Marketing Tips:
“10 Secrets to Write Email Subject Lines that Sell”
p.p.s. Please check out my twitter feed — https://twitter.com/marketvolt.
Daily interactive marketing tips and other ideas and observations to help you grow your business.
(My contact info follows the p.s. and p.p.s)Read More
When I was a teen, I loved to order Domino’s pizza. I would call the neighborhood shop, order my favorite (a small pepperoni), note the time of my order on a slip of paper, and then wait with breathless anticipation.
My excitement had little to do with the quality of the pizza. In fact, there were plenty of other pizza joints in town that, in my opinion, delivered better pies.
Why did I choose Domino’s over all of the other pizza places?
I chose Domino’s because it offered me something no other restaurant would: “Fresh hot pizza delivered to (my) door in 30 minutes or less…or it’s free.”Read More
I recently got a call from a former prospect who is president of a company here in St. Louis. To save money, he chose not to work with MarketVolt, and instead installed a free email marketing application on his company’s servers. After a few months of sending email newsletters to a list of people who all had opted in, he began to notice a problem:
A certain internet service provider — a big one that serves many of the people on his list — was blocking delivery of the email newsletter. But worse yet, that internet service provider was blocking all emails sent from the company’s network.
Not only were the newsletters being blocked, but emails from the company president to individuals who host their email boxes with that internet service provider.
“What can I do?” he asked me.Read More
As I drove to my office this morning, I heard a radio advertisement for a local technology firm (let’s call it Acme Technologies) that sells a service I might need. At the end of the ad, the spokesman recited the firm’s toll-free telephone number and said, “Call today to get started.”
“I’m not ready to get started,” I thought. “I may be interested soon, but not today.”
I didn’t call. In a few weeks, if I’m more ready to buy, I may remember the ad and may call the firm. Meanwhile, Acme has no idea I exist and no way to court me further.
Thousands of people heard that ad. Most are like me. We are the maybes. Marketers frequently ignore us.
If you want to sell more, you must court the maybes.Read More