Your best prospects are those who want to hear from you – those who ask you to receive your emails. You will sell more if you are an “invited guest,” not an unwanted pest.


You can buy a list of leads, but you simply can’t take a purchased list and consider it your house list. You have to build one. The good news: it’s easier than you may think to build a list of people who want to hear from you.



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Example image of list building techniques for schools, nonprofits, and other businessses looking to enhance their email marketing and e marketing campaigns.

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